Glenfiddich Single Malt Scotch Whisky has just announced “Glenfiddich Family Recipes,” a digital campaign backed by William Grant & Sons’ Stand Fast Campaign. This company-wide initiative was established in the wake of the COVID-19 global pandemic to help bartenders get back to work.
As an independent distillery owned and operated by the same family since its founding in 1887, each generation of Glenfiddich whisky distillers have passed down rare skills and expert knowledge to craft the world’s most awarded single malt Scotch whisky. Just as Glenfiddich has shared its family spirit with the world, it is now inviting the broader community of Glenfiddich drinkers to share their own family recipes on social media for a good cause.
Fans of the brand and followers on social media can post their own family recipes using the hashtag #GlenfiddichFamilyRecipes.
For each post with this tag through July 21st, Glenfiddich will donate $5 from the Stand Fast Fund to World Central Kitchen a not-for-profit organization devoted to providing meals in the wake of natural disasters, up to $10,000.
Photo credit is Jeremy Chapline
Additionally, Glenfiddich wants to encourage the bartending community to bring their own personal traditions to life online in the form of treasured family recipes. By featuring these recipes paired with a Glenfiddich cocktail or dram on their social channels, various out of work bartenders will be compensated for their efforts and build towards the goal of getting the industry back behind the bar, even if digitally.
The Glenfiddich Ambassador team will work hand in hand with its industry network to identify interested bartenders and get them posting.
“In these uncertain times, we wanted to give back to communities in need and the extraordinary bar industry we have worked alongside for decades, while finding a way to come together in spirit,” says Tracie Franklin, Glenfiddich National Ambassador. “Family recipes instantly transport us to a time and place in our lives when food or drinks brought loved ones together to celebrate and build memories. We want to invite everyone to help us carry on our founder’s passion, determination and pioneering spirit by sharing their own traditional family recipes, or perhaps creating something new of their own to pass down.”