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Airbnb Launches New Products to Inspire People to “Live There”

PHOTO: Airbnb new hompage courtesy of Airbnb

Airbnb, the world’s leading community-driven hospitality company with over two million homes and more than 80 million people worldwide having stayed at an Airbnb home when they travel, recently launched a reimagined mobile app giving travelers the keys to finding the ideal neighborhoods when on the road via bespoke matching.

The newly updated Airbnb mobile app has personalization at its heart, created with a brand new design language. The new product includes an innovative matching system designed to understand travelers’ preferences and then match them with the homes, neighborhoods and experiences that meet their needs. A new Guidebooks feature will unlock local insights, giving travelers access to millions of insider tips from Airbnb’s global community of hosts.

PHOTO: Updated Airbnb app courtesy of Airbnb

New features will enable travelers to live like a local, such as:

  • Bespoke Matching: Airbnb has reengineered its search functionality to be more personalized. The new app starts a conversation with travelers about their ideal trip and, based on their preferences, Airbnb will reveal the hosts, homes, and neighborhoods that will give travelers a sense of truly living in a destination. When looking for homes, each traveler will see different results based on their unique preferences.

PHOTO: Neighborhoods feature on Airbnb app courtesy of Airbnb

  • Get to Know Neighborhoods: The new app features an innovative neighborhood matching system that will find the right neighborhood to make any traveler feel like they are living like a local. Launching with 691 neighborhoods in 23 cities around the globe, Airbnb will showcase the spirit of a neighborhood through rich photography and content. When booking a trip to London for example, travelers who want to stay with their family somewhere residential might be matched with a neighborhood like Kensington. Or, if a traveler is looking for interesting nightlife, the system might match them to Soho or Camden.

PHOTO: Guidebook feature courtesy of Airbnb

  • Guidebooks: Created by Airbnb hosts, Guidebooks will showcase local tips on the very best their neighborhoods have to offer, including the best restaurants and bars, attractions, off the beaten track ideas and more.

The number one reason people chose to travel on Airbnb is they want to live like a local. They don’t want to be tourists stuck in long lines, fighting with the crowds to see the same thing as everyone else,” said Brian Chesky, Airbnb co-founder and CEO. “Our hosts offer more than just generic hospitality - they welcome travelers from around the world into their communities. Today is the start of an exciting journey to help people not just go somewhere, but truly live there.”

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