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Marriott acquires Starwood, creating world's largest hotel brand

PHOTO: Exterior of JW Marriott in Cannes, France courtesy of JW Marriott

Bright and early this Monday morning, I was doing research on the JW Marriott in Cannes where I will be in two weeks when I received a blockbuster email: "MARRIOTT INTERNATIONAL TO ACQUIRE STARWOOD HOTELS & RESORTS WORLDWIDE, CREATING THE WORLD’S LARGEST HOTEL COMPANY."

Typically when I receive an email in ALL CAPS, I think the publicist is over-worked and over-caffeinated (ha!), but in this instance the only response could be "WOW." The combined Marriott International, Inc and Starwood Hotels & Resorts Worldwide, Inc. will control over 5,500 hotels and 1.1 million rooms.

Purchase price? $12.2 billion. Annual revenue? Oh, a measily $2.7 billion!

For now, this won't mean many changes for anyone except the shareholders -- lucky -- and approximately $100 million dollars for the administrative costs to merge the companies: think paperwork, logos, branding, combining points, etc.

Practically this means JW Marriott + Starwood will have the following hotels in their portfolio. Seriously, WOW!

  • The Ritz-Carlton

  • Bvlgari


  • JW Marriott

  • Autograph Collection Hotels

  • Renaissance® Hotels

  • Marriott Hotels

  • Delta Hotels and Resorts

  • Marriott Executive Apartments

  • Marriott Vacation Club

  • Gaylord Hotels

  • AC Hotels by Marriott Courtyard

  • Residence Inn

  • SpringHill Suites

  • Fairfield Inn & Suites

  • TownePlace Suites

  • Protea Hotels

  • MoxyHotels

  • St. Regis

  • The Luxury Collection

  • W

  • Design Hotels

  • Westin

  • Le Méridien

  • Sheraton

  • Four Points by Sheraton

  • Aloft

  • Element

  • Tribute Portfolio

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